Using Google Ads to Elevating a Canadian Bike Manufacturer
Client Profile: Bridge Bike Works, a 100% hand-built Canadian bike manufacturer, aspires to combine the meticulous attention to detail and hand-crafted essence of boutique brands with the dedicated professionalism of engineering, design, and production typically associated with major industry players. To amplify their presence and reach a highly competitive market, Bridge Bike Works enlisted the expertise of Velo Creative. This ongoing collaboration set out to reshape the marketing strategy for a unique and authentically Canadian brand.
Objectives: Bridge Bike Works had several key objectives, including increasing brand engagement and visibility in the fiercely competitive bicycle retail sector. Velo Creative’s strategy aimed to achieve these goals through a combination of Google Ads strategies. The approach involved employing exact match keywords for search-based ads to optimize budget and implementing a remarketing strategy through YouTube and Display ads to recapture qualified users’ interest.
Strategy:
1. Google Ads Campaign: Velo Creative crafted a Google Ads campaign with a strategic approach. They leveraged exact match keywords, such as ‘Canadian bike companies,’ to ensure precision in reaching a niche audience while keeping a reasonable budget. The focus was on driving user engagement through search-based ads with a specialized emphasis on exact match keywords to attract relevant traffic to the website.
2. Remarketing Strategy: Complementing the search-based ads campaign, Velo Creative executed a remarketing strategy using YouTube and Display ads, with a focus on bringing back qualified users. The strategy targeted users who had previously engaged with the website, encouraging them to return and complete desired actions. This approach generated 719 clicks, demonstrating the effectiveness of the remarketing effort.
Results: Velo Creative’s multifaceted approach delivered significant results for Bridge Bike Works. The utilization of exact match keywords for the Google Ads campaign generated over 1,000 clicks, offering a tailored approach to a competitive market while adhering to budget constraints. The remarketing strategy, featuring YouTube and Display ads, re-engaged 719 qualified users, enhancing user return rates and reinforcing the brand’s presence.
Key Takeaways: This case study showcases Velo Creative’s capability to design a highly effective marketing strategy tailored to the unique challenges and needs of Bridge Bike Works in a fiercely competitive market. The strategic use of exact match keywords for search-based ads and the successful implementation of remarketing through YouTube and Display ads exemplify the agency’s ability to deliver tangible results. The partnership between Bridge Bike Works and Velo Creative is ongoing, ensuring continued growth and engagement within the bicycle retail industry.