Two cyclists wearing PAS Normal Studios gear pose in black-and-white. One stands leaning forward, while the other sits on a block, wearing a helmet. Bold "PAS" logos are visible on their apparel.
A person wearing a black bodysuit with "PAS" and "Pas Normal Studios" logos is shown. The image is blurred around the face. In the background, the same person is in motion, wearing the same suit. The photo has a high-contrast black-and-white style.
A black and white image showing a cyclist in PAS apparel. One side features him sitting, head in hands, in a racing suit. The other side shows him standing, with a blurred motion effect. A logo with "PNS" appears above.

Velo Creative’s collaboration with Blacksmith Cycle resulted in a striking spec advertisement for Pas Normal Studios that artfully encapsulated the essence of the brand. Focused on the fusion of minimalism and movement, our team crafted a photoshoot that seamlessly blended abstraction and composition, portraying the ethos of Pas Normal Studios effortlessly. From urban landscapes to the controlled environment of the studio, our approach captured the brand’s essence, emphasizing its dedication to sleek design and dynamic functionality. Velo Creative excels in translating brand identity into visual narratives, ensuring that your brand’s essence resonates across every platform.

Team:
Photo: Ian Christinson @street.ninja – ianchristison.work
Model: @kitttttttttto
Wardrobe: @blacksmithcycle
BTS cam: @mikey_fixed
Location: @capsul.studio
Equipment: @bcamera.rental

Category
Photography