Events and Sponsorships

Two cyclists ride on a sunlit gravel path through a dense forest. The path ascends slightly, surrounded by tall trees, with dappled sunlight filtering through the leaves.

At Velo Creative, we thrive at the intersection of marketing and production, helping the cycling community bring their events to life. As a hybrid studio dedicated exclusively to the cycling industry, we understand the unique needs of your event, whether it’s a charity ride, race, or community gathering. From increasing participant registrations to securing sponsorship dollars, our team delivers innovative strategies that connect your vision with your audience. With experience working on high-profile events like The Northern Pass Ride hosted by the Princess Margaret Cancer Foundation, we bring the expertise and passion necessary to elevate your event to new heights.

How We Help Promote Cycling Events

Velo Creative provides a comprehensive suite of services designed to elevate your cycling event. From driving registrations and enhancing visibility to securing sponsorships, our team ensures your event reaches its full potential. Here’s how we make it happen:

Drive Registrations Through Paid Ads

Getting cyclists to the start line begins online. Our tailored digital strategies utilize precision-targeted paid advertising on platforms like Google, Meta, and LinkedIn to reach your ideal participants. We analyze your audience, craft compelling campaigns, and continuously optimize performance to ensure maximum registrations. By combining impactful videography and photography, we make your event irresistible, inspiring cyclists to sign up and share the excitement with their networks.

Enhance Visibility with SEO and Content

To make your event stand out in a competitive cycling calendar, we leverage search engine optimization (SEO) to ensure you’re visible to those searching for rides and races. From creating engaging blog content and optimized web pages to implementing keyword strategies that rank, we position your event at the forefront of cycling enthusiasts’ minds. Whether it’s a charity ride or an elite competition, we make your event discoverable.

Attract Sponsors & Partnerships

Sponsorships are the lifeblood of successful cycling events. We help you build partnerships that last by creating sponsorship packages, identifying potential sponsors, and crafting pitches that resonate. Through compelling videography and photography, we showcase the value your event brings to sponsors, highlighting opportunities for brand exposure and community involvement. Our team helps you secure the financial backing needed to turn your vision into reality while building trust and long-term relationships with sponsors.

Case Study

Northern Pass

Velo Creative partnered with The Northern Pass, a charity ride supporting cancer research, to significantly boost event registrations. The team developed a targeted advertising strategy featuring precise audience targeting and engaging ad creatives. A key element of the campaign was a YouTube remarketing initiative designed to re-engage previous website visitors. This strategic approach contributed to a substantial increase in registrations, helping The Northern Pass surpass $1 million in fundraising for 2023.

A group of cyclists riding on a scenic, curving road surrounded by trees and greenery under a partly cloudy sky. The cyclists wear helmets and are spaced out along the road, with a few more bikers visible in the distance.

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