Two cyclists in helmets and cycling gear stand with their bicycles against a wall at night. The scene is lit by overhead lights, creating a dramatic contrast with the shadows.
Split image: Top shows two cyclists riding on a city street at night. Bottom captures them stopped and talking on a city corner, with one cyclist gesturing. Bright signs and tall buildings in the background indicate an urban setting.
Three cyclists wearing helmets and black cycling gear gather at night, engaged in conversation. They are on their bikes, with one facing the other two, and graffiti visible on a wall in the background.
A man in a helmet, standing in a bustling city street at night, looks intently at a camera in his hands. The street is busy with people and lit by neon signs and building lights, creating a lively urban atmosphere.

Blacksmith Cycle + Standert Bicycles

Velo Creatives has just completed a groundbreaking project in collaboration with Blacksmith Cycle, showcasing Standert Bicyles in a one-of-a-kind production. In this project, we set out to encapsulate the essence of Toronto’s cycling culture through a mesmerizing cyberpunk lens.

While Europe often dazzles us with its picturesque landscapes, our aim was to spotlight what makes Toronto truly exceptional – its bustling streets and vibrant city lights. Undoubtedly, Ontario boasts breathtaking natural beauty, but our goal was to unveil the distinctive charm of Toronto’s cycling scene, shedding light on a facet seldom explored outside the fixie culture.

This video also serves as part of a speculative project for Standert Bicycles, with the visionary concept of crafting city-specific cycling videos for urban centers around the globe. Each major city has its own version of this video, showcasing the individuality of its cycling culture and the unique experience that cycling provides in that particular metropolis. Our mission is to celebrate the urban cycling experience, one city at a time, and Toronto is our electrifying first stop on this exhilarating journey.

With the creative genius of Mikey our Creative Director at the helm, we’ve crafted something truly extraordinary. Thank you to Nick Starikov for his exceptional photography that never ceases to amaze. This project is a testament to Velo Creatives’ commitment to pushing boundaries and redefining the art of storytelling through our lens.

Category
Video Production