People with bicycles stand outside a shop with a sign reading "Fix coffee + bikes." The shop has a modern design with white paneling and a patterned ceiling.
A group of people stand outside a coffee shop named "coffee+bikes." Some are holding helmets and a bicycle is visible. They appear to be in conversation. Tables and chairs are arranged around the entrance.
A barista wearing a cap and arm brace takes an order on a tablet at a cozy cafe. Customers line up beside the counter, awaiting service. The cafe is filled with merchandise and has a warm, inviting atmosphere.
VC – Portfolio Page
 Two cyclists ride on a city street bike lane. The skyline, including a prominent tower, is visible in the background against a setting sun. Cars are on the adjacent road, and trees line the sidewalk.
Client Overview

Fix Coffee + Bikes is a unique Toronto-based hub blending specialty coffee with expert bike repair and sales. Known for their curated selection of bikes and accessories, as well as an inviting café atmosphere, Fix C+B aimed to expand its reach online, bringing more local and niche cycling enthusiasts to their website.

The Challenge

Fix C+B faced challenges in:

1. Competing with larger bike shops for organic search visibility.

2. Ranking for relevant, high-intent search terms in Toronto’s cycling community.

3. Enhancing website usability and ensuring product pages performed well in search results.

Velo Creative was tasked with developing and implementing an SEO strategy to address these challenges, drive organic traffic, and convert website visitors into loyal customers.

SEO Services Performed

1. Technical SEO Clean-Up

To lay the groundwork for organic growth, we conducted a comprehensive technical SEO audit, addressing key issues such as:

• Fixing broken links and resolving 404 errors.

• Improving site speed to enhance user experience and meet Google’s Core Web Vitals benchmarks.

• Optimizing meta tags, alt attributes, and heading structures for consistency and keyword integration.

• Ensuring mobile-friendly design across the website to cater to on-the-go users.

2. Website Optimization

We performed holistic on-page optimization to align Fix C+B’s site with search engine algorithms. Key efforts included:

• Updating product page descriptions with targeted keywords to improve search visibility.

• Creating clear, user-friendly navigation paths to improve dwell time and reduce bounce rates.

• Implementing structured data markup to improve rich snippets for products and blog posts in search results.

3. SEO Content Strategy

A major driver of our strategy was creating high-value, Toronto-specific content that addressed the needs of local cyclists. These blog posts were designed to capture organic traffic from both seasoned riders and newcomers to the biking world.

Content Highlights

Toronto-Specific Guides:

• Toronto Bike Tune-Up Guide: When, Where & Why It Matters

• How to Prep Your Bike for Winter Riding in Toronto

• The 4 Best Mountain Bike Trails Around Toronto

• Toronto Bike Helmet Laws: What You Need to Know

Product-Focused Articles:

• Entry-Level Road Bikes Under $1500 for Beginners

• Fix C+B Rain Gear Guide for Toronto Bike Commuting

• The Best Affordable Bikes for Commuting

• How Often Should You Buy a New Bike Helmet

• Brompton C Line vs P Line

By crafting these resources, we provided Fix C+B’s audience with valuable information while targeting high-traffic, competitive keywords relevant to Fix C+B’s product offerings.

Results

After six months of implementing the SEO strategy:

1. Organic Traffic Growth: A 25% increase in organic traffic to Fix C+B’s website.

2. Higher Keyword Rankings: Over 30 keywords climbed to the first page of Google, including “Toronto bike tune-up,” “bike commuting gear,” and “best affordable road bikes.”

3. Local Authority: Fix C+B became a go-to resource for Toronto cyclists searching for local insights, trail recommendations, and gear advice.

Conclusion

By addressing technical issues, optimizing content, and tailoring an SEO strategy to Fix Coffee + Bikes’ unique strengths, Velo Creative was able to help the brand gain a competitive edge in Toronto’s crowded cycling market. This case study underscores our commitment to blending technical expertise with creative content solutions to drive measurable growth for our clients.

Looking to grow your cycling brand’s online presence? Let Velo Creative pedal your business forward.