A bicycle shop with various bike frames displayed on the walls and complete bikes hanging from the ceiling. A counter with a laptop and cardboard boxes is in the middle, with sunlight streaming in through the windows.
A sunlit workshop with a wooden workbench cluttered with tools, pliers, and various equipment. A "Blacksmith's Shop" sign hangs above. Walls display posters, notes, and a clock. A stool sits nearby, and sunlight streams through a window.
A cozy room featuring a rustic bench and black chairs with cushions around a small table. Bicycles are mounted on a white brick wall above, with large windows providing natural light. A computer and a tall cabinet are seen in the background.
A bike hangs in front of large windows in a workshop. A bicycle frame is propped up beside it. A table underneath is covered with various tools and bike parts. Natural light illuminates the space.

Sales Growth for Bike Shop

Client Profile: Blacksmith Cycle, a premium bicycle retailer based in Toronto, faced the challenge of increasing online sales for its e-commerce store. They aimed to expand their reach, attract new customers, and improve their return on investment (ROI) through digital marketing. To meet these objectives, Blacksmith Cycle engaged Velo Creative, a digital marketing agency with expertise in e-commerce strategies, including Google Ads.

Objectives: Velo Creative undertook a multifaceted approach to achieve Blacksmith Cycle’s goals. The key objectives included a substantial increase in online sales, expanded brand visibility, improved ROI, and serving as a digital strategist for Blacksmith Cycle’s overall digital marketing strategy. The latter involved assisting with email marketing, content planning, and content creation.

Strategy: Velo Creative crafted an integrated strategy that combined Google Ads techniques with broader digital marketing support. This approach encompassed several key components, including:

  1. Display Ads: Velo Creative created visually engaging Display Ads showcasing Blacksmith Cycle’s diverse product range. They utilized precise audience targeting, compelling ad creatives, and retargeting to maximize impact.
  2. Shopping Ads: Shopping Ads on Google were implemented to enhance conversion rates. This involved product feed optimization, custom label usage, bid management, and the inclusion of negative keywords to reduce irrelevant clicks.
  3. Conversion Tracking: A robust conversion tracking system was established to measure and optimize the success of the Google Ads campaigns, ensuring that ROI objectives were met.
  4. Holistic Digital Strategy: In addition to Google Ads, Velo Creative assumed the role of a digital strategist for Blacksmith Cycle. This encompassed the development and execution of effective email marketing campaigns, collaborating on content planning, and generating high-quality, relevant content for various digital channels.

Results: Over the 12-month partnership, Velo Creative’s comprehensive approach yielded impressive outcomes: Blacksmith Cycle’s online store experienced an exceptional sales increase of over 50%, surpassing the initial objective. The brand’s visibility expanded, attracting a wider audience, and the ROI was optimized through precise conversion tracking. The addition of holistic digital strategy services significantly improved Blacksmith Cycle’s overall digital marketing efforts, resulting in enhanced brand presence and increased customer engagement.

Key Takeaways: This case study highlights the effectiveness of a well-executed Google Ads strategy and a holistic digital marketing approach. The partnership between Blacksmith Cycle and Velo Creative demonstrated the importance of combining advertising with services like email marketing, content planning, and content creation. The collaboration continues to thrive, with ongoing efforts to further enhance the brand’s online presence and sales performance.

Category
Paid Advertising