1
 A black and white image of dunes with text defining "substrate" as a noun and proper noun, explaining its meaning and referencing Canada's cycling surface protection specialists.
2
 Two people are in a room with a bicycle mounted on a stand and another hanging on the wall. One person is explaining something while gesturing with his hands, and the other is listening attentively. The room has a window and a sofa.
3
 Close-up of a bicycle frame with water droplets on a dark, matte surface. The lighting highlights the droplets, creating a contrast against the dark background. The image captures the texture and sleek design of the bike frame.
4
 A person wearing glasses and a black sweatshirt with "subsät" on it holds a yellow cloth, smiling inside a bicycle shop. The background features bicycle frames and helmets displayed on the walls.

Client Profile

Subsrät is a premier provider of cycling surface protection solutions, offering a diverse range of premium products and services to safeguard and enhance cycling investments. With a focus on quality, durability, and expertise, Subsrät caters to cycling enthusiasts who prioritize the long-term value and performance of their equipment.

Objectives

Subsrät approached Velo Creative to create a brand that embodies innovation and premium service. Their goals were to:

1. Establish a distinctive brand identity from the ground up.

2. Communicate their comprehensive expertise in cycling surface protection.

3. Develop engaging visual content to elevate brand perception and build trust with their target audience.

Strategy

Velo Creative developed the name “Subsrät” to encapsulate the company’s focus on surface protection. Derived from the word “substrate,” which refers to the underlying surface or foundation, the name signifies the company’s expertise in protecting and enhancing the foundation of cycling investments. The brand identity was further developed with a modern, premium logo and cohesive visual elements to reflect Subsrät’s commitment to quality and innovation. To solidify this identity, we produced high-quality photo and video content that showcased their products and services in action, emphasizing durability and craftsmanship.

Results

The collaboration resulted in a polished, recognizable brand that resonated with cycling enthusiasts. Subsrät successfully launched with a strong online presence, supported by compelling visual content that positioned them as industry experts. Early adoption rates exceeded projections, with significant engagement across social media platforms.

Key Takeaways

• Strategic naming enhances branding: A thoughtfully chosen name, such as “Subsrät,” can clearly convey a brand’s mission and expertise.

• Visual content drives engagement: High-quality, purpose-driven visuals are essential to connect with target audiences.

• Expert positioning resonates: Subsrät’s focus on durability and quality aligned with the values of cycling enthusiasts, driving their early success.

Testimonial

Velo Creative undoubtedly has their fingers on the pulse of the cycling industry. They are efficient, detail oriented and capable of building and/or promoting stand out businesses & brands from the ground up. Their content production will meet or exceed your requirements you put forth, and their content editorial skills show nothing but professionalism. From SEO, Business development, marketing strategies and content production- If it’s cycling oriented or related, your business or brand growth would be hindered without Velo Creative in your corner.

Grant Todd

Founder
Category
Branding, Video Production