Client Profile

Velo Creative is not just another marketing studio—we are a hybrid marketing and production studio uniquely dedicated to the cycling industry. We collaborate with partners and creatives to develop innovative marketing campaigns tailored specifically to the cycling world. Our services include digital strategy, videography, photography, SEO, and paid ads, all driven by our passion for cycling.

Objectives

The goal of this in-house project was to:

1. Demonstrate Velo Creative’s exceptional production capabilities using cutting-edge tools such as the Red Camera system.

2. Showcase the team’s unique dynamic and individual expertise, emphasizing their shared passion for cycling.

3. Tell the story of our brand with captivating visual content.

4. Create a visually captivating video in the cinematic style of David Fincher to inspire confidence in potential clients and set a new standard for quality in cycling industry content.

Strategy

Directed by Ian Christinson and produced in-house by Velo Creative, the project featured a narrative-driven approach. The video begins with founder Brad Dalli cycling alone in a moody, methodical atmosphere, gradually transitioning to a more energetic and uplifting tone as team members Brian Rabbit and Michael Da Re join him. Each scene was meticulously crafted to highlight the team’s synergy and individual contributions. By employing a Fincher-inspired cinematic style with precise lighting, composition, and a subdued color palette, the production emphasized both artistry and technical excellence.

Results

The video successfully demonstrated Velo Creative’s ability to deliver high-end, visually compelling content. It resonated with the cycling community, showcasing the agency’s dedication to the craft. The video received strong engagement across digital platforms, enhancing the brand’s perception as a leader in creative content for the cycling industry.

Key Takeaways

• High-quality production sets the bar: Using advanced tools and techniques, such as the Red Camera system, establishes credibility and excellence in the industry.

• Storytelling drives connection: The narrative of individual strengths uniting into a cohesive team resonated deeply with viewers.

• Passion translates into results: Velo Creative’s love for cycling shines through in every project, setting them apart as a dedicated and specialized agency.