The Brief

Alba Optics came to us with a clear challenge: their Mantra and Jumbo eyewear ranges needed imagery that could work everywhere — social feeds, homepage, product pages, email — without feeling like a studio catalogue. The glasses are built for riders, and the photography had to feel that way too: light, speed, and the road, not a white backdrop.

The Shoot

We took the Mantra and Jumbo ranges to the Algarve, our home terrain, where coastal roads, dramatic cliffs, and long golden-hour light do half the storytelling for you. Photographer Miguel Dias, part of The Collective, led the shoot — moving between crisp product detail work and on-bike lifestyle frames that put the eyewear in its natural habitat. Over the course of the production, we built a complete image library designed for flexibility: hero shots with room for headline copy, tight product details that show off lens and frame craftsmanship, and lifestyle imagery with the energy social feeds demand.

Where It Ran

Alba Optics put the work everywhere. The imagery became the face of their social media channels, anchored their website homepage, brought the Mantra and Jumbo product pages to life, and carried their email marketing campaigns. One production in the Algarve, powering their entire digital presence — exactly what the shoot was built to do.

The Team

Photography: Miguel Dias
Production & Art Direction: Velo Creative

Services

Photography · Art Direction · Location Production · Post-Production